"The entire layout of the site — before we did anything electronically — was constructed in Post-it® Notes."
When Heather Lindholm and her team of information architects at Straight Line Theory set about redesigning Post-it.com, they wanted the experience of what it's like to use Post-it® Notes to shine through.
"We wanted to tell the story of the Post-it® Brand. And we figured the best way to go about that was to use actual Post-it® Notes and products whenever we could."
According to Heather it was simply a more interesting way to approach the project.
"We had a lot of fun building the wireframes. We used a Post-it ® Full Adhesive Roll for the headers, and all different sized Post-it® Notes for the categories and sub-categories before inputting everything into the software."
An Informational Architect at heart, Heather likes things as organized at home as she does in her work. "I just went on a trip to Japan and made my own travel guide using Post-it® Notes, Tabs and Flags to mark all the places and things I wanted to see."
"I'm a problem solver. I love making things easy for my clients' customers to understand. I think that's why I like Post-it® Notes so much. They keep it simple."